(Omaha) – Mayor Jean Stothert’s second 30-second campaign ad tackles the huge challenge of battling a worldwide pandemic. Called “Tough Times,” the ad focuses on Omaha’s steady COVID recovery.
In the spot, Mayor Stothert addresses Omahans directly:
“These are tough times– but in Omaha, we’re pulling through.
We made tough calls to combat the pandemic.
Protect the most vulnerable . . . and keep our local economy going.
Today, unemployment is nearly half the national average.
And soon, everyone will have access to COVID vaccines.
This is a once in a lifetime crisis…
But we are getting through it by working together and caring for one another.
That’s how we do it in Omaha.”
“I wanted to continue our advertising by focusing on what has disrupted everyone’s lives this past year, the pandemic,” says Stothert. “My #1 priority will always be public safety, and most recently public health has become one of our most impactful public safety priorities. I’m committed to keep us moving in the right direction.”
COVID restrictions in 2020 interrupted critical crime prevention, intervention and community engagement programs. The 2021 Pandemic Recovery Strategy, developed by Stothert’s administration, prioritizes Omaha’s greatest needs, including a police recruit class to return to pre-pandemic levels of staffing and engagement. The city is distributing $32 million in aid for safe and affordable housing, food insecurity, and small business help, plus increasing city funding for job training, non-profits and neighborhood projects.
The mayor’s first broadcast commercial “Our Mayor,” has been on the air since March 15 and will complete its run soon.